Conversion rate is a subject that is spoken about widely in marketing circles. The term conversion rate refers to the number of website visitors that make a purchase from your website. For example, if most customers that browse your site end up heading to the check-out and completing a transaction, your conversion rate is high. […]
There are a number of tools that you will see mentioned time and again when it comes to managing, growing, and general maintenance of your business. One of these tools is Google analytics. Although Google has a wide range of tools that it is worth getting familiar with, it is always important to find what […]
Search engine optimization (SEO) is one of the fastest-changing aspects of digital marketing. Google and other search engines are constantly changing their search algorithms, meaning that digital marketers have to alter their strategy to get their content in front of their target audience. It’s easy to get frustrated when you have to constantly change your […]
Running a business of your own takes a lot of work. The amount of tasks on a business owner’s to-do list never seems to end. With so much to do, it is very easy to become overwhelmed by the volume of your workload. Feeling overwhelmed by the amount of stuff that you have to do […]
In any industry, the objective is to get more eyes on your products or services. In a world that has a growing love of technology, entrepreneurs can attract potential customers through a quality website that is strong in SEO, so it shows up high in search engine rankings. But just as important as knowing what […]
