Understanding Branding for your Small Business

Via HomeOfficeVoice: A brand is so much more than your well-researched business name, a flashy logo, your well-designed letterhead and that stylish business card. No, a brand is all that and more. I’m no brand expert and I will not pretend to be one here, so … instead, I’ve roamed the vast expanses of the […]

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Are You A Good Listener? Small Business Podcasts

Via Small Business Branding: If you have ever studied marketing and communications you may have learnt about the different ways people learn and study – by listening, reading, watching or experiencing. Generally most human beings learn through one of these methods and they have a “best” way to digest and comprehend information. If you follow […]

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How to Be More Charismatic

Via Small Business Branding: Now, after a month of researching the topic, consulting with experts, and – in near voyeuristic fashion – simply observing charismatic people, I’m prepared to dispense the fine points of charisma. If I do my job effectively, you should walk away with several tips about how to be more attractive and […]

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Why Traditional Marketing is Dead

Via Small Business Branding: Before we celebrate the death of traditional marketing, lets set the stage for its timely and fortunate demise. The long-awaited Iraqi election is over, and I wonder how many people realize the significance of such an event. Millions of human beings – who suffered at the hands of a brutal, murderous […]

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