You Call the Shots: Succeed Your Way– and Live the Life You Want– with the 19 Essential Secrets of Entrepreneurship

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

Good to Great: Why Some Companies Make the Leap… and Others Don’t

Have you read any of these? All of them? What did you think? Leave a comment below!

One thing you can do to brace yourself is to go back to your suppliers—to your telephone provider, landlord, car dealer—and renegotiate.  Go to the people you are paying out to, and renegotiate on the contracts you had made with them.  See if they are willing to pull back at all.  Although they are dealing with the same slow-down as you are, you will find that they are more willing to cut you some slack than lose you as a customer.

I cannot stress enough the need for products you are selling to be presented in more detail.  You must make the clients understand your philosophy and your product. Market better!  Understand where people are coming from: be compassionate with their concerns.  Be willing to work out payment plans for potential clients.

Save money using technology: take advantage of email and video conferencing.  You should email documents rather than sending them via mail.  This will save you in postage and in paper.  Also, instead of driving or flying to meet with a client or vendor, you should videoconference with them.  Both of these will save you time and money.

With today’s adversity constantly pulling on your being, implore as much persistence and fortitude as you can muster.  When you are stuck and everything is working against you, when it seems like you cannot last a second longer, you must persist, for it is at that peak in struggle that you will conquer and turn the tides.

This was a guest post from Robert Tuchman, who is the Founder of TSE Sports & Entertainment, a company he started out of his one-bedroom apartment in Manhattan at the age of 25. TSE has gone on to appear on Inc. 500’s list of America’s Fastest Growing Privately Owned Companies. Tuchman now serves as President of Premiere Corporate Events, a division of Premiere Global Sports. His Book “Young Guns: The Fearless Entrepreneur’s Guide To Chasing Your Dreams and Breakout Out On Your Own” is out now.