If you are in the process of starting your own business then you need to be aware of how to ensure it survives the long haul. There are many new businesses out there that fail to make it to their first year of trading due to many mistakes they make along the way. If you […]
A business crisis could arise in many ways, such as tough economic times, reputational damage, or a pandemic as the world is experiencing now. Therefore, companies need to have strategies in place to manage and survive such unforeseen events. Such measures require creativity, proactiveness, and effective marketing strategies to yield results. A US PR survey […]
The COVID-19 crisis is an unforgettable experience for many business owners. It gets to show that anything can happen in business, placing you at a disadvantage. After leading to a massive economic downturn, the pandemic has put many businesses big and small to the test. According to a report on yelp, 60 percent of closed […]
Even before 2020 and COVID-19 happened, businesses have had to adapt to succeed. But now, more than ever before, keeping your business dynamic is essential for survival during a global pandemic. But your business doesn’t just have to survive; it can even thrive in uncertainty. Here’s how you can pivot your small business to adapt […]
Starting up a business is undoubtedly a tall task in itself. You need to first of all produce a compelling business idea. This is then followed by a big cold dose of market research reality. A plan for your business structure and finances then ensues. You then need a business name before you can finally […]
