For new brands, understanding copyright issues is essential to avoiding any legal snags that could jeopardize your business. Copyright laws are designed to protect the creators of original works of literature, music, art, and other forms of creative work. Because of this, it’s imperative to exercise caution when using someone else’s creation without authorization because […]
Words are very important. They can help us tell stories and can captivate our imaginations. That’s not all, though; they are also very much sought after in the business world. Good words, that is! In fact, good words are in such big demand these days that many businesses are interested in hiring expert copywriters to […]
Copywriting — that addictive practice of crafting words that sell — has captivated me for nearly 8 years now. After clipping my favorite ads and looking with wonder at the likes of Bly, Bencivenga, Sugarman, and Halbert, I realized that the same techniques, tactics, and strategies can be used to literally write your own paycheck […]
