No-one invests in social media marketing without wanting some sort of positive outcome out of it. However, what that positive outcome should be, can be hard to put a finger on. There are a lot of different metrics to track and each of them can contribute to your idea of success in one way or […]
Advancing technology and the internet being so accessible has lead to a boom in small businesses. These are people who have escaped the rat race to pursue their own venture, and put their time, effort and passion into something meaningful to them. Small businesses mean everything to those who run them, and if you have […]
How well do you know your online business’ engagement metrics? Do you know which metrics you need keep a close eye on? Are you noticing a strange discrepancy between the amount of clicks you’re getting and the amount of money your business is generating? If the answer is “no”, “I don’t know”, or “stop following […]
