As a student entrepreneur or student in general using Twitter, there are a few people that I think you should definitely be following and reading their tweets, to pick up great bits of advice or to be able to read articles that they may share. Here they are.

1. Ramit Sethi – @ramit of IWillTeachYouToBeRich.com and PBWiki.com – Ramit is a personal finance guru and shares lots of tips for saving your money, reworking your finances, and negotiating your bills. Following his site and twitter updates is a huge benefit for when you are out of school and into the “real world” with lots of bills to pay!
2. Guy Kawasaki – @guykawasaki of Alltop and HolyKaw.com – Guy is currently recognized as the creater of AllTop.com but is probably better know as the person who coined the word ‘evangilist’ within a company while at Apple. He is also the author of many top selling books and writes for many different blogs and websites about technology, entrepreneurship, and more.
3. Venutre Hacks – @venturehacks of Venturehacks.com – great site and twitter to follow for content relating to venture capital, entrepreneurship, and business.
4. Isabella Murphy – @nichelady of Staying Paid – “Nichelady” as she is known is someone you’d want to follow if your interested in copy writing, seo tatics, publishing, creating niche sites and content, or if you just need some inspiration from an incredily friendly person.
5. Toilet Paper Entrepreneur – @TPEntrepreneur of the Toilet Paper Entrepreneur -Get the crude and straight to the point business advice that you’re looking for by following the TPE and watching his videos! Also, be sure to check out his book.
6. Matt Wilson – @mattwilsontv of Under30CEO – Matt has put together a great social networking site with his partner to bring together CEO’s and entrepreneurs under 30. Another great service offered by Matt is a video chat through UStream every Tuesday night at 10 PM EST. Definitely check out Under30CEO if you haven’t before!
7. Ian Fernando – @ianternet of IanFernando.com – Ian is an “out of the box” affiliate marketing and PPC wiz. He tries to fly under the radar with his work but has been getting more well known in the AM world. Follow him and his site to learn more about affiliate marketing, PPC, CPC, and much more. He WILL help you make money online.
8. Dan Schawbel – @danschawbel of Personal Branding Blog – Follow Dan to learn all about personal branding, branding your business, and building your recognition. His site, Personal Branding Blog, is jam packed with great information for students and young entrepreneurs.
   

And, as a final bonus, student entrepreneurs should also be following me! Find me on Twitter and connect to spark up some conversation! I’d love to connect with more and more readers. From me you’ll get updates in a wide range of topics from business, entrepreneurship, college, life, and much more.

Also, leave a comment with a link to your Twitter profile so we can all connect!

Keep Tweeting!

Chris

I got the opportunity to check out an interesting book on the power of words on the Web to boost both sales and credibility. It’s called “Content Rich: Writing Your Way to Wealth on the Web” and it definitely lives up to its name! Jon Wuebben, the book’s plainspoken, copy lovin’ author, takes you from the history of SEO and the Web itself, to the importance of writing for people and the search engines, and finally all the way up to straightforward steps you can take to build websites that attract visitors and sales alike.

What makes this book stand out is that it is not a total handholding fest – the author assumes that as a professional, you have a certain level of intelligence. While the book does go into some of the basics of SEO copywriting, it does assume you’ve been around the online neighborhood a few times. It’s been my experience that the internet reflects some of the best and brightest in the world, why not have books that appeal to that intelligence?

Moving back to the content, Jon does very well at covering all the many different areas where copy plays a role, from general site copy to copy for newsletters and emails. As a consultant, I stress the importance of being a versatile copywriter to all of my clients, colleagues and friends, so it’s refreshing to feel that Mr. Wuebben is on my side in that respect.

Jon’s style best shines through with his examples, as such the one on pages 91 – 99 where he shares a direct response piece he wrote for the front page of a website. It’s one of the best examples I’ve seen of the classic long form salesletter, one of my favorite pieces of copy to write – much to the chagrin of my colleagues (and maybe even some of my clients!)

There’s even a section on SEO copywriting for large corporations – the type that are traditionally reluctant to invest much time and/or resources into online copy. Favorite tip from this section: make sure your technicians and marketers are in sync with the changes you need to make to fully optimize a site. While not everyone online is a Coca-Cola or a Xerox yet, this is a great piece of advice for the time you will need to delegate!

One of my usual gripes about books that attempt to teach copywriting is the lack of case studies. Jon has included three interesting case studies for our convenience – the examples range from a corporate housing website to an insurance company to an educational site about mortgages. In each example, Jon gives the background of the company, their wants, and the opportunities each site has to improve upon. This sets the scene for Jon to present the “after” part of the website, where he and his team have improved each site dramatically.

If this book has any opportunities of its own to improve, I think it is in the section where Jon attempts to show newcomers how to get started into this business. It’s a fairly small section in this book compared to the others, and with a back-story as interesting as Jon’s, I had expe4cted more clarification. Having been writing copy for the Web for 5 years, I was able to fill in the gaps all right, but bright green newbies may have some stumbling blocks that need to be filled with other books. It’s a fairly weak minus in the sea of so many pluses, but it needs to be addressed.

The world of SEO oriented copy is large, but with Jon’s book, I have full faith that each and every one of you is on your way to the lifestyle you desire – and then some!

As always, work hard, play hard, love easily!

Isabella “Niche Lady” Murphy, the Staying Paid Diva

http://www.stayingpaid.com

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A special thanks to Isabella for reviewing the book! She is a copywriting queen as she mentions. If you are every looking for her services, be sure to get at her through her blog or through Twitter on @nichelady.

I’ve got some other books that I’d be interested in having people review, so if you are into reading business, entrepreneurship, or sales types of books, drop me a line and we can set something up! I get requests everyday to review books, so there is always something new!
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