When it comes to meeting the needs of your employees, ensuring that they are able to get on their work and ensuring their health and safety are likely to be the first and second things on your mind. While it might not sound as serious as health and safety, comfort can be important in the […]
What is flexibility in business? Fundamentally, it’s the ability to adapt to short-term change. It’s the capacity to move with the times and “go with the flow” as the Taoists put it. But achieving flexibility is easier said than done. Yes, there are many ways that you can achieve it, but we don’t always have […]
A referral program is a customer-focused marketing tool that uses existing customers to attract new prospects. That’s why it’s an ideal way for operators to boost business through word-of-mouth. There are many successful referral programs from discounted monthly premiums at the gym to a trucker referral program. If you own a website and need a […]
Corporate gifts can sometimes feel a little gimmicky, but they don’t have to. Yes, you will be giving away thousands of them (which can make it hard to make customers feel particularly special). However, when you choose the right products, it can make a tremendous difference. Skip the generic products and look for something unique […]
The old adage is that you have to spend money to make money. This is pretty much true in almost every way that matters, and will continue to be true until you stop trading. Yet wanton spending is, of course, just a habit, not necessarily a sound investment strategy. While we cannot calculate the return […]
