Starting up a business is exciting, and there is whole host of decisions you need to make, from the name to the product. Every step is full of possibilities, and sometimes it can be hard to find the balance between paying out money and getting the right results. Most small businesses have to be money-minded as they start up, but there are three things that you should invest time and money into to keep you to scratch in this tech heavy world.
Website
There are plenty of great drag and drop, do it yourself websites available for free online. However, the free option will always come with limitations, and you will get the host platform’s name in your domain. On sites like Wix and WordPress, you have the option to upgrade to different levels and buy your own domain. If you choose to do it yourself, then you need to spend time looking into how it works. There will be plenty of online tutorials available to you, so do the research. The more you know, the better it will look.
If you choose to outsource the work, then make sure you’re paying for good quality work. You should also look into whether you are going to have the same company manage your website or whether you will be doing it yourself. If you go for the latter option, then you still need to do the research into how the site works.
Apps
Apps are everywhere. Your phone is full of them, as is your iPad, computer, TV – and every other piece of technology you own. So why miss a trick and not have one for your business? A start up app can be as simple or as complex as you want it to be, but remember to keep it relevant. Building an app when you don’t have a clear idea of what you want to do is a waste of time and money. Look at apps currently on the market from competitor companies, what area aren’t they exploiting?
Apps are a great way to build your brand. They are easily accessible and encourage customer return. Most retail stores have apps for collecting points, a lot of construction firms use them for project management, and delivery companies have them to track parcels. Apps are in every sector of business these days, and you just have to figure out how best it would suit your company.
Blog
Almost every website you visit these days has a blog section where they promote themselves, talk about events of the world or about major events they take part in. Blogging is a great way to develop a personality for your business – people love to get to know the people behind a product, and a blog lets you do just that without spilling your personal life all over the internet.
Blogs can be used for promotion or to supply your customers with more information into your business sector. Just make sure it stays relevant and appropriate.
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