Video can be a powerful tool for businesses. Companies of all sizes can benefit from video as part of their content marketing strategy. But is it possible to create amazing video with next to no budget? The good news is that you don’t need a swanky camera kit to get started with creating high-quality video […]
Archive | Branding
5 Steps to Defining a Personal Brand
From Steven Starks, Senior Career Counselor at University of Phoenix In today’s increasingly competitive labor market, it is critical for employees to differentiate themselves from the competition. Whether applying for a job, seeking a promotion, or making a major career change, employees are always contending with others who may be more qualified for the opportunities […]
How To Build A Solid E-Commerce Business
When building a business online it is all about getting noticed and making an impact within the industry that you are launching within. Of course, this isn’t always an easy task, as there are various aspects to consider. However, if you are smart about how you go about it, you can make the process far […]
First Impressions Matter, So Make Yours Count
At the beginning of 2018, they were 5.5 million startups on the market. Compared to 2000, this was an increase of almost 2 million. However, over 50% of them fail within the first couple of years. The industry is saturated and succeeding is less likely than failing – it’s never been as important to stand […]
The Wrap Up – Things Product Packages Must Do
Owners put a lot of faith in things such as marketing and raising brand awareness to boost sales and profits. The truth is a piece of wrapping paper can have the most significant effect this Christmas. While people assume customers make rational, informed decisions, in reality, they act on instinct. Individuals spot something they like […]