People are becoming wise to the idea that running a business isn’t exactly the ticket to their wildest dreams. It takes hard work, dedication, a lot of time and even a lot of money, which isn’t exactly your best shot of living the lifestyle of your choosing and having a business that operates on autopilot. That’s what we all want as bedroom entrepreneurs, right? Well, that is where starting an ecommerce business can help you live out your lazy lifestyle dreams, kind of.
You see, with an ecommerce business, the only thing that is getting in your way is that person in the mirror. Yeah, you. The more you do the more you will get back. It’s simple, and with no better time to get on board the ecommerce express, we have come up with a list of top tips to help you start running a super successful ecommerce business.
Treat It Like An Offline Business
The thing with having an online business is it can feel a little less like a business. It can feel like a hobby you fancy having while you do your normal job, or something fun to play around with in your free time. What’s more, most ecommerce businesses don’t provide a revenue that allows you to retire right away, which only adds to this attitude. That’s why you need to act as if your business is booming and you are the CEO. It is a real business, so act like it. Know how important a name is and where you can get brandable domain names. Put the time and effort in. Throw investment at what you are doing. Market your business. This is a business and that is what you need to remember at all times.
Start Right With The Right Software
Do you want to know what the biggest killer of ecommerce businesses are? It is when the owner fails to use the right software. From the outset, you need to know what the right software is to help you upscale down the line with ease, protect your business from online security threats, make sure your usability is up to scratch, have the right marketing tools in place and having the right conversion software at hand. We would love to tell you exactly which to go for, but each business has different needs, so know what your challenges will be and then ask the Internet which software will help you solve these issues.
You Need To Know Your Audience
This is one of the most basic need-to-know things in business; all business. You need to know who your customers are and you need to know how to get to them. Way too many online entrepreneurs don’t take this seriously enough. They think they can just market their products on social media and the customers will come to them. Well, that’s not how it works. Sorry. You’ll only waste time, money and resource if you do this. What you need to know is where your customers like to hang out, find out which marketing avenues will offer you the best bang when it comes to reaching them and then stick to whatever works.
Testimonials From Customers Rock
The average consumer reads 3.8 reviews of a product before committing to a purchase. Think back to the last thing you bought. Did you delve straight in or did you shop around a little and look at what others said about that product? Exactly. That is why having a way for your customers to leave feedback and compile testimonials is so important. It is a way of leveraging your customers and using them as brand ambassadors, and that is going to see your business go tick, tick, tick, tick, boom.
Easy Checkouts Always Win Big
If you want to sell your products then you need to make it easy for your customers to buy your products. Abandoned shopping carts account for so much missed opportunity and reduced revenue. So make sure you have a checkout that is easy to use – especially on mobile – and a checkout that encourages a purchase. It could be buying with one-click technology that works for you, or it could be a timer. By telling your customers what is in their baskets will only stay there for thirty minutes due to popularity, will encourage them to buy from you and buy right away. Other than that, make sure you have as few screens to get through as possible, no need to sign up and the default shipping costs are the cheapest option. Simple.