Protecting Your Name Online

With the accessibility of the Internet, information about anyone is available with just a few clicks. In some cases, the Internet can be unforgiving when it comes to damaging your reputation. All it takes is one dissatisfied customer, disgruntled employee or jilted ex to destroy everything you’ve worked for. By monitoring your reputation online, you can deal with reputation challenges before they damage your life.

How Online Reputation Management Works

Online reputation management services are offered to businesses and individuals alike. The majority of employers will conduct an Internet search of your name before hiring you for a position. An online reputation management company will ensure that they only see positive information about you.

If you want to conduct your own online reputation management, there are several things you can do. The first thing is to purchase your own name as a domain. If you have a common name, use your middle name as part of your domain. If you are a company, purchase any variations on your company name as well. If you don’t own your own name as a domain, a competitor or disgruntled person can buy your name and create entire websites devoted to defaming you online.

If you do encounter false or negative information about yourself or company online, it is important to take the right steps to clear up any inaccuracies. The main thing is to understand how search engines work. If you respond to negativity on the same page as the incorrect information, you will give that page more credibility, and by extension, higher search engine placement. In essence, you will have made the situation worse.

The best course of action to take if you have been defamed online is to hire a reputation management agency that will clear up negative information online.

Just as it is important to manage your own reputation online, it is also important to know the people who are involved in your life or business. Performing lexis nexis background checks is an accurate way of finding out about any person’s background instantly. Check their credit history, criminal history and verify facts. By performing these checks, you can be assured that you are making an informed decision when you get involved with a person or company.

Knowing what others see about you is essential to protecting your reputation online. Preserve your good name with online reputation management.

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