Whether you have a business that hasn’t quite grown to the level you want it to be at yet, or you’re thinking of starting one and you want to make sure it’s a success, these ideas will help you. Creating a business that blows up isn’t an easy thing to do, but you can make it happen if you’re smart.
Read on and your business might just go viral!
Define Your Unique Selling Proposition
First of all, if you’re going to blow up, you need to know what makes your business more unique than all of the other businesses out there. This is called your unique selling proposition, and once you define it, you’ll do a good job of making sure your audience choose to work with you rather than your competitors. So, start outlining what it is that makes you unique and how you will highlight that on your website, social media platforms, and other platforms that you use.
Maybe you are an eco friendly business, offer a more affordable service, or simply do things a bit differently to other businesses in your niche/industry. Make sure you work this out before putting together any marketing materials!
Reach Out To Influencers
Influencers are one of the biggest ways to get word of your product out there. Reach out to influencers in your industry who you feel would suit your brand, and send them free samples or offer them your service. They are under no obligation to post about you (unless you make an agreement with them) but if they are happy with your products/service you’ll more than likely get some coverage on their social profiles, blogs, and other platforms. This can be a great way to grow your brand really quickly in the beginning!
Create An Online Storefront That Focuses On UX
Your online storefront needs to be many things. It needs to have a great and easy to use website design that focuses on the user experience. Your website may have tons of amazing information and look great, but if it’s difficult to use, you can bet people are going to leave in a matter of seconds. People have short attention spans these days, so you need to work hard to make sure they are happy within a few moments of landing on your site. Think of them in all you do, from the branding to your site navigation. Ideally, work with an experienced web design company who can put together a professional looking site for you. You don’t necessarily need an expensive, professional site right from the beginning, but it does help. You shouldn’t wait too long at all to build a professional platform.
Provide Value Online
The online world needs more from you than simply pushing your products and talking about what you offer. Don’t forget to provide value online! Add a blog to your website and update it with interesting information and tips that will get your audience coming back for more. You can also do this on social media, creating videos, images, and other things that can help to inform people and get them talking. What do people in your industry always want to know? What can you add to debates already going on in the industry? Come up with a bunch of topics and you should have material to work with for a while.
Just make sure you’re consistent with your offerings, or people will get bored. Create a schedule you can commit to and stick to it!
Host Competitions And Giveaways
Hosting competitions and giveaways can help you to get more awareness all over the web. Just check out brands that use instagram to host competitions and giveaways; you can ensure you get more likes and comments on your pictures, tags, and even shares in some cases. There are apps and systems you can use to get people to share your brand on all of their social profiles for more entries too!
Team Up With Other Businesses
If possible, team up with other businesses that can complement what you already offer. You could offer services together, or even just host a giveaway together that requires your audience to follow each company and like posts. Teaming up with other businesses is a great way for both companies to get value.
Make Sure Your Customer Service Is The Best Around
Over 90% of customers abandoned a business completely because of poor customer service. A person is also far more likely to spread the word of a bad interaction with a company, than a good interaction with a company. This means you have to offer the best customer service around to preserve your reputation and retain your customers. Customer retention is a huge deal, so make sure you’re focusing on nurturing your customer relationships, rather than solely focusing on developing new relationships.
A loyal customer that you ensure you connect with can be worth up to 10 times more than a new customer. Remember that when putting together your marketing plans, emails, and in pretty much every interaction you have with a customer. Most businesses lose customers that they can’t afford to lose because they don’t work on strengthening their relationships and keeping them coming back for more.
Create A Hashtag
How about creating a hashtag that you and your customers can put to use on social media? This will easily allow those interested in your brand and offerings to see what others are doing with your product/service, and encourage them to do the same. It’ll also encourage user generated content, which is a great way of influencing others to buy.
If you come up with a consistent plan and include these ideas, you should see substantial growth in your business in no time at all. Don’t let your business fall flat; make sure you do everything you can to get your name out there and ensure people are talking about you for all of the right reasons.
Leave your own success stories and ideas below!