Operating a business relies on one simple thing: customers. With people to buy your products or request your services, you won’t be getting much money. Not only that, but your audience will be almost non-existent and you’ll have a hard time adjusting your business or tweaking it so that your customers pay attention. It’s a sad reality, but unless you’re well-known in the world or have a fantastic online presence, you won’t be getting many customers unless you actively try to look for them.
One of the most straightforward methods of gaining exposure is to advertise. Whether it’s using simple pay-per-click models or utilizing social media in your business, you need to draw customers in so that they’ll be tempted to buy your products and use your services.
One of the first things you need to think about when trying to turn clicks into profit is your relevancy. Make sure all of your advertisements have something to do with your business. For instance, if you’re selling software, make sure the website you advertise on has a use for it. If you’re selling cloud accounting software, then the websites that host your banner will need to be about business, freelancing and other similar themes. If you’re not using relevant websites to show your advertisements, customer retention will be incredibly low and you won’t be able to hold their attention.
Social media is another fantastic tool to use in order to get more exposure. Using platforms such as Instagram, Twitter or Facebook is a wonderful way to grab people’s attention and help to spread your business’s name. By networking with industry figureheads or micro influencers, more customers will know about your services and more of those clicks are likely to turn into actual money.
It’s a good idea to use software tools, specifically cloud-based ones, to monitor your website traffic. With the right technology set up, you could potentially monitor all of the website traffic you receive and where the visitors are coming from. If some of your advertisements aren’t giving you much attention, then you’ll be able to use PPC management tools to change the location they are placed, switch what websites they’re shown on, or even take them down completely.
Lastly, we can also talk about blogger outreach. As mentioned before, micro influencers are incredibly important in any startup marketing strategy. This is because they’re incredibly influential among their readers and viewers, and they also gain a positive effect when you make a deal. For instance, you could offer them free items in exchange for a review, and that review will be seen by all of the regular viewers, giving you the potential to create big profits from just a few advertisement clicks.
Turning clicks into profit can be tricky if you’re not advertising in the right places. The most important factor is how relevant your business is to the websites you’re posting it on. Since you usually pay per click, you need to maximize the relevancy so that your visitors are more likely to stay and purchase a product or request a service.