As an entrepreneur, bootstrapping your marketing efforts when starting out is not only an opportunity to save money but commonly a necessity. Whether your looking to bootstrap your web marketing efforts, your word of mouth advertising or any other part of your business, it is an opportunity to put your creativity to work and figure out the best and most affordable option.
When I attend festivals and events for my other business, TheGearHouse, one of the most effective way that other businesses and manufacturers are getting their name out is by giving stickers out to people at the event. Whether it’s a small sticker or a longer/bigger bumper sticker, people search them out from everyone. I haven’t had any stickers made for TheGearHouse yet but last year at one event, it seemed like everyone wanted a sticker for their water bottle, kayak, or other gear.
A simple sticker that just has your website, your logo, or a slogan can go a long way to getting your name out in your target market and bringing traffic to your business. You can bet that this coming Fall when we go back for the same event that we’ll have stickers to give out. It’s easy to design the sticker or figure out what you want it to have on it, the real difficult thing for a bootstrapping entrepreneur is figuring out where to get the stickers printed.
There are a lot of different options out there for sticker printing. I’ve found that it really comes down to are a few different things to make a decision on where to get them printed.
- The quantity of stickers you want printed (25-100,000)
- Size of the sticker, anything from 2″ x 3.5″ up to a full 8.5″ x 11″ sheet
- And sometimes if you are using a black and white or full color design
One of the better priced sites that I’ve come across for a quantity of 250 stickers in a smaller 2″ x 3.5″ size is UPrinting.com. At UPrinting, you can get the stickers with a 4 day turnaround time for just about $40. Now that’s a good deal! If you need a smaller quantity of stickers, there are a number of other options out there and I’ll try to touch on some smaller run options in another post. But if you’re looking for a higher quantity run, check these guys out.
Besides sticker printing, they offer a whole range of other print services just like other sites out there. But so far, I haven’t found a better price for this quantity for sticker printing.