What is an acceptable return on investment for a corporate event? Many companies struggle to define success when it comes to business events. Indeed, bringing a high footfall is no indication of success. While there is no denying that the volume of visitors will affect long-term success, attendance does not mean business growth. So how […]
Archive | Branding
Why Your Invention Isn’t Selling
As an inventor, you have a lot on your mind – literally. You are planning products, seeing ideas flying into your brain and you’re trying to patent everything as you create a plan for it. It’s exciting, to be the mind behind some of the greatest products of the time, but as an inventor your […]
Building A Brand From Home: Top Tips
You do not need to be a successful stock market trader or business wiz with an extensive portfolio of Fortune 500 firms under your belt – if you have an idea for a brand, there are some basic steps you can take to bring it to life from the comfort of your own home. Begin […]
Trends In Online Shopping That Shape The Future
The world that we are living in is changing all of the time, and this is something that we can certainly agree with when you consider the events of the past 18 months. A lot has happened! Shopping online has become incredibly popular during this time. It was popular prior to the pandemic, but this […]
Starting A New Cafe? Here’s What You Need To Know
The cafe industry all over the world is considered a risky industry, with statistics showing that many businesses close after about five years. The level of risk in cafes is defined as about thirty percent higher than the average level of risk of all businesses in the economy. It can be said that the consideration […]