Social media can be a hugely powerful tool for making your business look attractive to consumers — if it’s used in the right way. These days, anyone running their own start-up or small business can set up a social media account or two. However, it’s not enough to just log in and post the odd […]
Marketing effectively is one way that SMEs can compete against the bigger businesses in their industry. When it comes to the marketing of your company, the importance of having a dominant online presence is something which cannot be underestimated. After all, the internet has the capacity to reach an unlimited number of people, and so […]
You can spend all the money in the world on marketing, all the effort and time on building your goodwill, all the innovation and energy on crafting the best product line, but your revenue as a business will always come down to that split-second ‘yes or no’ decision a potential customer makes when in your […]
Is your business firing on all cylinders, or is there room for improvement? If you believe that your venture has the potential to achieve more, here are some simple steps that are guaranteed to deliver results. Updating your technology and securing your systems Nothing throws a spanner in the works for a modern business like […]
While the Internet has opened up many businesses to a much larger market, it has also done the same for your competitors. It also means you’re now competing with companies further away that previously may not have been competitors. This saturation of the market means the need to gain a competitive advantage is greater than […]
