Fresher’s Week is an excellent opportunity for any student with a business idea. It’s a chance to show off what you can do to eager new students, and it can give you an explosive boost to your customer base. But, how do you make the most of this once-a-year opportunity? Well, in today’s guide, we’re going to show you how. Let’s get started right away.
The importance of standing out
Think back to when you started university and your Fresher’s Week. What made you go to individual stalls, and what caught your interest? The bigger buzz that you create, the more people are going to come over and visit. So, it’s important to focus on creating an exciting stall that stands out, and attracts people to come over and say hello.
Think about approaching a graphic design student to come up with some lovely banner ideas for you. Or, if you have the funds available, look into a trade show stand company. You’ll need one that has plenty of experience in creating eye-catching stalls, so don’t forget to check their previous work.
It’s not just your stall that needs to stand out – it’s you, too. Make sure you meet and greet your customers in a sparkly and friendly way. Don’t be pushy about anything – just ask how the freshers are getting on, and be chatty.
When it comes to the time for you to explain what you do, make sure you have a one-liner in your head to use. It should describe what you do in one short and efficient sentence. If they express any interest, then you can start to explain more in greater depth. If you have anyone helping you, make sure that you or they are going out on the floor of the main room, too. And, always get as many contact details as you can.
Use promotional products
Everyone likes getting something for free, and you will find freshers return to their digs with carrier bags full of freebies. However, that causes a problem in itself. How do you make your promotional products stand out? The key to success is to offer something branded that students will actually use. Take a look over at Alpha Card for some great ideas and inspiration on the sort of thing that goes down a storm.
Sweets, pop culture toys, and branded pens are all useful to get attention but think outside the box. Mugs are the perfect example – how much coffee and tea do students drink?! It’s an opportunity to have eyes on your brand every morning, every coffee break from revision, and every cup of cocoa at night. OK, so maybe that last one isn’t something that most students will drink before bedtime – but you get the idea.
Finally, it’s important to remember that the event is only the beginning. You have to contact everyone that left you their personal details. There will be drop-offs, of course, but not half as many as there will be of you don’t get in touch. Reaffirm your message, and give every student a reason to start a relationship with your business.
Good luck with the planning for next year’s Fresher’s Week. And let us know how you get on!