Way too many businesses leaders that run mundane operations focused on one thing and thing only (spoiler alert: money) always play down the importance of passion. They do this because they aren’t passionate about what they do, which isn’t something Millennials are inherently attracted to. No. Millennials want to be involved with something they are passionate about because passion is what brings about happiness and contentment; it gives your life meaning, which is becoming increasingly wanted.
Yes, money is important. Money offers so many things, not least of all freedom. But the most passionate business leaders are driven by something far more rewarding, and that is fulfillment. As such, we have come up with a list of ways to help you find your passion so that you can build a business around this.
Finding Your Passion
Finding something that you are truly passionate about can be a challenge. But finding a passion that can also be profitable is something else entirely. As such, there are three tick boxes that you should be aware of.
The first one is excitement. That’s it. What makes you excited? What gives you a buzz? Don’t overthink it, just listen to your gut and go from there.
Number two on the list is about your skills. And what skills you have in your locker. This doesn’t have to be something niche like woodwork. It could be organizational skills or work ethic. Start there and dive deeper.
The last tick box is about demand because it is impossible to have a profitable business without a demand. If you’re thinking about it from a charitable angle, because what is more fulfilling that dedicating yourself to that as this blog explains it from a business angle, then big trends at the moment are mental health issues, in which demand is so high. If your passion is finding ways to be more productive, then why not help businesses on this front? Just remember excitement, skills, and demand.
Be As Proactive As Possible
Starting with something as broad a passion can be so overwhelming, we completely understand that. However, instead of letting the size of the task escalate to a point where you can’t cope, start doing as much market research as you can. Find out what businesses or charities operate in this space. See who your clients could be or how you could drum up and interest. Are there any financial backers that specialize in your sector? It is also a good time to start making your broad idea more specific and finding the niche that you are going to start from. There is always things you can do to be proactive. If your passion is rock climbing, then know what licenses you need, where the best place to operate is, what equipment you need and what will set you apart and how you can market yourself.
Plan Out The Basics
Every business has basic requirements and these could be well worth investigating further. The first thing you should do is set a tangible financial goal. Know what you will need in terms of funding to launch and what you will need to make each month to stay in profit. Think about how to build a brand from the ground up, what branding strategies you’ll use and what will attract consumers; it could be your expertise, it could be a cause you work with. Your online presence is also a big one to start thinking about. If your passion is visceral, then Instagram and Pinterest are your best shot, and they can be exciting to play around on too. As for your website, find a way to keep people coming back. If you are passionate about what you are doing, then you will be ahead of the curve because things like writing a blog won’t be a chore. So know the basics, start planning for them and know what you will need to do to get where you need to be.