Brought to you from EvHead:
#2: Be Different
Ideas are in the air. There are lots of people thinking aboutÃ¢â‚¬â€and probably working onÃ¢â‚¬â€the same thing you are. And one of them is Google. Deal with it. How? First of all, realize that no sufficiently interesting space will be limited to one player. In a sense, competition actually is goodÃ¢â‚¬â€especially to legitimize new markets. Second, see #1Ã¢â‚¬â€the specialist will almost always kick the generalist’s ass. Third, consider doing something that’s not so cutting edge. Many highly successful companiesÃ¢â‚¬â€the aforementioned big G being oneÃ¢â‚¬â€have thrived by taking on areas that everyone thought were done and redoing them right. Also? Get a good, non-generic name. Easier said than done, granted. But the most common mistake in naming is trying to be too descriptive, which leads to lots of hard-to-distinguish names. How many blogging companies have “blog” in their name, RSS companies “feed,” or podcasting companies “pod” or “cast”? Rarely are they the ones that stand out.
Be sure to head over to his site and check out all 10 and even a bonus one at the end!