Guy Kawasaki explains the art of bootstrapping:
LetÃ¢â‚¬â„¢s say that you canÃ¢â‚¬â„¢t raise money for whatever reason: YouÃ¢â‚¬â„¢re not a Ã¢â‚¬Å“provenÃ¢â‚¬Â team with Ã¢â‚¬Å“provenÃ¢â‚¬Â technology in a Ã¢â‚¬Å“provenÃ¢â‚¬Â market. Or, your company may simply not be a Ã¢â‚¬Å“VC dealÃ¢â‚¬ÂÃ¢â‚¬â€œthat is, something that will go public or be acquired for a zillion dollars. Finally, your organization may be a not-for-product with a cause like the ministry or the environment. Does this mean you should give up? Not at all.
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