The Art of Bootstrapping

Guy Kawasaki explains the art of bootstrapping:

Let’s say that you can’t raise money for whatever reason: You’re not a “proven” team with “proven” technology in a “proven” market. Or, your company may simply not be a “VC deal”–that is, something that will go public or be acquired for a zillion dollars. Finally, your organization may be a not-for-product with a cause like the ministry or the environment. Does this mean you should give up? Not at all.

Brought to you from Start Up Fever.

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