The Toilet Paper Entrepreneur Book Review

TPE Book Cover

TPE Book Cover

If you have not heard about the Toilet Paper Entrepreneur (TPE) book yet either on this website or others, then you must be living underneath a rock! TPE is a brand new book that hits the virtual shelves today on Amazon and other places.  I should note that I have emailed a bunch with the author, Mike Michalowicz and also produced a great podcast with him. My experiences with Mike have been great and this book is no different. I got a review copy a little while ago and wanted to post up a review and my thoughts on the book on the day of its launch.
I’ll start by saying that the book is hilarious. I mean anytime you take a book about a topic people are passionate about and then relate it to taking the biggest crap of your life and realizing you have no TP, you know it is going to be a good read.

However, this is definitely not your bathroom read. Be sure to be sitting down and have either a highlighter and some sticky notes ready or a notebook to write down all the key points and helpful information that you will take away from the book.

The book does a great job of illustrating key points and enforcing tips and tricks through hilarious stories about plumbing issues, getting it out fast, or enjoying your time in solitude. Each chapter also features different action items at the end which you can take on and accomplish. Doing these tasks will not only keep you up with the progress of the book, but it will, well, uh duh, help your business! So look out for the 3 or 4 action items.

Another great resource in the book are the TPE Tips. These are just quick tips or tricks that are thrown into the mix. They can be anything from free sites to make conference calls at, resources for research, ways to get services for free, and more. Here are a couple that I picked out.

Virtual Meetings – Need to talk and gawk? offers free virtual meeting software. The best part is that you don’t need to install it on anything; it runs right off the Net. No untimely computer crashes! Yeah!!!


Research – While you’re at the library, check out the reference desk. Reference librarians know where to find everything. Best of all, they love a challenge. Don’t pay for research. Do some yourself and get the reference librarians to help with the rest. Find out where your state library is located, because there you will find top-notch research material, including extensive mailing lists and statistical information.

Curious if the book is worth reading or if you should just use the pages as toilet paper? Well, I am publishing this review on launch day for the book..yet in the evening. The reason? I wanted to see how it performed on Amazon on its first day. Well, I am happy to report that the marketing and all the pictures of Mike on the crapper paid off, because by before dinner time this evening, Amazon was already out of stock. Plus it also made it into the top 11,000 in the sales rank.

So, to my friend Mike Michalowicz, I say…congrats on an awesome book and even better book launch! Best of luck with it all!

For everyone else…you can buy the book on the TPE website at

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5 Responses to The Toilet Paper Entrepreneur Book Review

  1. Jonah September 30, 2008 at 11:42 pm #

    Hi Chris,

    My name is Jonah and I’m with Yugma.

    If you’re looking for an easy to use, intuitive and reliable web conferencing solution visit and try us out. Yugma is a Java-based web conferencing and online meeting service that is for EVERYONE – Mac, Windows and Linux users. We encourage you and your readers to try out our service. Our Personal version is FREE forever to use for desktop sharing and allows you to invite up to 10 attendees at anytime. After signing up, you’ll be able test drive the Professional version of Yugma for 15 days. Use our full set of collaboration tools and let us know what you think.

    Hint: Don’t forget your guests can join a Yugma meeting using our View Only viewer – no Yugma download is required. A Yugma Host can invite guests to join as a viewer from a Yugma invitation or the guest can click “Join a Session” on our website and select the View Only button.

    If you have any comments or suggestions, we’d love to hear from you (email to: Many thanks!

  2. Chris October 1, 2008 at 9:30 am #

    Hi Jonah! Thanks for stopping by – your site looks great and the service looks attractive too. I’m working on putting together some different resource lists, so I’ll be sure to include Yugma in one!

  3. YoungMoneyTalks October 1, 2008 at 10:22 am #

    You’ve just gotta love Mike’s irreverent approach and sound advice. He regularly does pieces on, too, and did a great video piece on why worrying is a waste of money.

  4. College Town Menus (CTM) May 19, 2009 at 10:06 am #

    Mike did a great job setting up the TPE brand and did equally great of a job with writing the book! Great tips in there, motivation, and clear-cut language without the typical beat around the bush. Definately recommended!


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