If you’re a regular of this blog, or you know even the smallest amount about opening a small business, you’ll know one thing. The early days of a firm can be precarious, unpredictable and difficult. The decisions made in this incubation period will impact the firm for the rest of its lifespan. Thinking of this can help you avoid inadvisable risks, and chart your path more wisely.
Conversely, this attitude can limit your thinking if you take it too literally. Businesses also have plenty of creative freedom in the early stages. It’s not uncommon for a business to brand, rebrand and then even rebrand again in the search for a more cohesive market identity. The secrets of small business are elusive, but we’d suggest the wild idea that they lie in this early creative freedom. As a business eking out what little you can in the wider world, it’s important to control what you are able to. The first thing you’re able to control is perception, or more ideally phrased – how your business is perceived.
We’re here to give you some tips in making sure your business is looked on fondly by all:
Foster Great Customer Loyalty From The Offset
The beginning relationships you build matters. From suppliers to firms you choose to enact B2B (business to business) relationships with. Assess those you are hoping to connect and work with, and the opportunities are nearly limitless. Your firm is often weak in the early days, so having strong connections to help you ‘stand on the shoulders of giants’ could work well. This could mean gaining a strong supplier discount in return for a percentage of your manufacturing product output.
It could be nurturing great relationships with a temp agency for high priority staff-replacement if process-critical staff are missing. Make yourself known in the field and salute your competition. It will help dignify your firm while also marking itself on the map.
Spin A Positive Light
You should never be afraid of rebranding your firm if you feel it’s not quite correct. When you do have a logo, name and design you are happy with – market, market, market. You must spin a positive light on everything you do using a multitude of intelligent marketing techniques. This could be expanding your social media presence and targeting using a digital firm. Check out their feedback first, such as these King Kong agency reviews to make sure you put your best foot forward. If your firm is a newcomer to the market, it must stamp itself a place of relevance, as opposed to gently and quietly carving one.
Manage your social media presence, and business listings online. Customers and clients now have the ability to review your business on a wide range of websites, such as Indeed, Yelp, TripAdvisor, Google, Facebook among many others. Oversee and manage them all. Often these websites come with a response tool if you’re the specified business. Try to resolve all rational consumer complaints and if needed, smartly disprove the ones which are flatly false. Be sure to have your best people on this, or take care of it yourself. Marketing is often mostly conducted on the islands you post your business on, so give yourself every chance of success for the best perceptual landing page.
Your business should be perceived with a positive frame if you take this advice on board. We wish you the best of luck.