Owners put a lot of faith in things such as marketing and raising brand awareness to boost sales and profits. The truth is a piece of wrapping paper can have the most significant effect this Christmas. While people assume customers make rational, informed decisions, in reality, they act on instinct. Individuals spot something they like […]
With advances in technology, the humble landline phone is no longer as sexy, or as central to business, as it once was. But that’s not to say that it doesn’t still have a role. Many of your customers want to be able to talk to somebody over the phone, rather than through social media, website […]
If you have a business and are thinking of moving offices, there’s a lot of hassle and upheaval involved in the process or relocating, which means it’s likely you have been putting off this decision for a while – as not only is it expensive, it’s also very disruptive and costs can quickly spiral out […]
Any business, whether large or small, established or not, needs to be taking steps to help protect themselves online. So much of what you do as a business will be done online, so you need to make sure that you are not exposing yourself to threats online that could damage your business or harm your […]
There are a lot of companies out there working extremely hard to make sure that their potential customers know just how much they’re doing for the world. Posting on social media, making adverts, and spreading the word about your good deeds is all well and good, but it can often look as if companies like […]
