When you’re struggling to increase website traffic, there are all sorts of things you could be doing wrong. It might be a lack of good content, a poor layout or even slow loading times. That last one is vital because consumers are incredibly impatient these days and if they have to wait more than a few seconds for a page to load, they’ll get bored and go elsewhere. If you’ve looked at your site and found that it takes ages for the pages to load, you need to sort it out right away. These are the most common causes of slow loading times and how you can sort it out.
You Rushed It Out
When you’re building a new website and you’re eager to get it up and running, it might be tempting to rush it out before it’s properly ready. If you do that though, you’ll run into all sorts of problems. Without testing it thoroughly before you put it up, you won’t know if there are pages that load slowly or don’t work at all. Always make sure that you spend enough time building the site and testing it properly before you put it out, you’ll get better results from it if you do.
You’re Using The Wrong Template
When you’re building a site on your own, you’re probably using a template which is fine, but you’ve got to be careful. Certain templates run a lot slower than others and, even though you might think they look great, it’s not worth it. It’s better to choose templates based mainly on how well they run. The drag-and-drop Unbounce builder is a great website builder to use because it’ll help you create a site that looks great and is quick to load, and it’s incredibly easy to use.
Your Hosting Services Are Bad
This is often the most common reason for a bad website. You need to be using a good hosting service that has the capacity to handle all of the visitors you’re getting. A lot of business fall into the trap of bad hosting because they don’t update it regularly enough. When you’re first starting out and you don’t get that much traffic, your site will run just fine. But when you start to grow and you’re seeing a lot more traffic, that’s when things will slow down. If you’re not updating your hosting services in line with growth, your website will run at a snail’s pace.
Your Files Are Too Large
Consumers respond well to visual content so it’s always good to have plenty of pictures and videos on your website, however, you need to be careful. If you’re using big file sizes, your pages will take way longer to load. It’s difficult because you always want to be using good quality images, but you also want to limit the file size. Try to find a balance between the 2 and don’t fill the page up with too many pictures so the pages still load quickly.
These are just some of the reasons that your website is running slowly. Whatever the cause, you need to sort it out straight away, otherwise, it’ll really affect your sales.
No comments yet.