Branding has to be the hardest part of running a successful business, or so budding entrepreneurs think. Building a brand to the point where it is recognizable globally is something only a handful of companies have achieved. However, becoming the next Apple or Coca-Cola shouldn’t be your main aim. Your goal is to carve a […]
The term competitive advantage largely refers to the unique selling proposition that your business’ product or services can offer in comparison to others. Having a robust competitive advantage can greatly help to propel a business’ chances of generating higher sales volumes and attracting more customers. However, it can be agreed by many that your unique […]
Image Source The marketplace is incredibly saturated, but you don’t need to be told that. In an age that provides more opportunities than ever for aspiring entrepreneurs to create their own businesses, it’s no surprise that excessively competitive marketplaces are the unfortunate result of such accessibility. Entrepreneurs can start businesses in their own bedrooms. But […]
