Many of us are aware that counterfeit and off-brand purchasing options often exist no matter what brand we hope to buy, and while the former often skirts around the corner of legality, the latter often hands us a somewhat inferior product. As a business with a certain Unique Selling Point, it’s important to consider how […]
Branding has to be the hardest part of running a successful business, or so budding entrepreneurs think. Building a brand to the point where it is recognizable globally is something only a handful of companies have achieved. However, becoming the next Apple or Coca-Cola shouldn’t be your main aim. Your goal is to carve a […]
As a company or business branding is very important to how you appear to your potential customers and clients. Your brand is what your clients come to recognize you by. When the brand is out there it can do great things for your potential earnings. It can also turn people away if you are not […]
