Research indicates that about 80 percent of people appreciate articles more than they do advertisements. Seventy percent are inclined to believe that content marketing creates a bond between them and the business or product, while 60 percent attribute better product decisions to content marketing. But, if your business isn’t already utilizing effective content marketing strategies, […]
Image credit. When your small business is going smoothly, steadily growing and making an even revenue, it is easy to get complacent. You have succeeded in getting your company off the ground, and things are going well, so why rock the boat? Many companies spend years not living up to their full potential, simply because […]
Starting your small business is exhilarating. It can also be fraught with obstacles and hardship. Simply because it’s your first foray into the world of business. One of the things that can be a source of stress is your finances. Finances, not a job that many people enjoy. And doing them by yourself can be […]
In business, branding is everything. Even if you don’t work hard to put out a strong brand, a brand perception will be formed around everything you do. So, it’s always a good idea for your business to put out everything in the right way. Putting your best foot forward can be hard when you don’t […]
Buying into a business can be just as hard as setting one up from scratch. You might be going in 100% and are deciding on buying the whole thing. Perhaps you’re one of a consortium, or maybe you’re buying into a business owned by someone you already know. Whatever scenario it is, you need be […]
