Your website is your virtual storefront. You want it to be neat, clean, appealing, inviting, and professional appearing, much like your normal place of business. Creating a small company website is only the first step. If you want your online store to be a long-term success, you’ll need to offer it lots of love and […]
Conversion rate is a subject that is spoken about widely in marketing circles. The term conversion rate refers to the number of website visitors that make a purchase from your website. For example, if most customers that browse your site end up heading to the check-out and completing a transaction, your conversion rate is high. […]
