In this digital generation, having a well-functioning website is vital for your business. Most entrepreneurs have no idea how to design a good website and use it to promote their company. Other business owners end up overspending just to build a simple business website. While a solid business site will help grow your brand outreach, a poor one is as bad as not having a website at all. Here is why a good web design is critical to the success of your company.
It brands you as a professional business owner
Your business site’s design says a lot about how clients perceive your brand. If you own a professional-looking website, it will tempt a customer to think that you are a professional even if you are not. And since you may not want to trade off your brand reputation for anything, investing in an experienced website developer is a must to improve your brand reputation.
Your website can serve as an extra local business
Even for those who own brick-and-mortar stores, having a good website means a new opportunity for additional business. Nowadays, local consumers often head over to the internet to search for local businesses online. This means putting your information online will make it easier for your potential customers to find you and see why they should use your product or services. Your website gives you a strong online presence, and you can leverage it to generate leads for your business. Consumers want nothing but the best user experience, and they are likely to abandon your site if you offer anything less. And the last thing you want is for your competitors to be a step ahead over something as simple as a website.
Creates a positive first impression
First impressions are about 94% related to a good web design. It’s a lot easier to convince people to visit your business site than to get them to call you. The reason is that the gateway to a good website has a lower barrier of entry, and that makes it easier for potential customers to connect with your brand instantly. Some consumers may want to check out your site and make their own judgments before they think about giving you a call.
A professional website creates a positive first impression and boosts your prospects’ interest to do business with you. It has been shown that bad websites are associated with high bounce rates (rapid rejection and mistrust). The business site design also determines customers’ trust and your brand credibility.
Unique mobile experience
Statistics show that mobile devices rule the internet today, accounting for over 60% of web traffic. Therefore, a well-built website must offer a unique mobile experience to visitors. You only have about 50 milliseconds to impress your visitors with your website; otherwise, you risk losing them forever. If your website’s design is that horrible, you may have a high bounce rate, which is a negative signal for your SEO and Google rankings.
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