All business owners will want to boost product sales as much as possible. Marketing your products can become somewhat of an art form, and so you’ll want to try lots of different strategies until you find something that works.
If you’re having trouble meeting your sales goals at the moment, consider using some of the methods and strategies listed below. As with anything else in this world, sometimes it’s best to think outside of the box, and sometimes it’s best to follow other brands in your industry. You just need to use some common sense.
Send bulk mailshots
You need to start building a database of email addresses as soon as you begin to sell products online. That way, you can send bulk marketing emails whenever you need to boost sales or release something new. Hopefully, that will help to generate lots of sales because you’re preaching to the converted.
You just need to pay for a service like MailChimp to ensure you can send bulk emails without the information landing straight in your customers’ spam folder. For the best results, aim to send no more than one promotional email each week. Any more than that and your customers will begin to unsubscribe from your mailing list.
Include links and pictures in your emails for the best results, and offer a small discount to anyone who buys the product after clicking the link in the message you send. That is the best way to assess your strategy and see if it works.
Create viral videos
Creating videos that showcase your products is always a sensible move. However, if you put your products in video content that has the potential to go viral, it’s possible that you will turn your luck around overnight.
You don’t need to spend a fortune on video production equipment to get started. In most instances, you just need a decent smartphone and an iPhone rig. Lots of entrepreneurs make the mistake of paying for the services of professional video production companies, but there is no need to do that in most instances.
Publish your videos to your social media pages, and upload them to streaming websites like YouTube and Vimeo for the best results. With a bit of luck, people will love your clips and share them everywhere. If you include a link to your products, that should help to boost sales.
Publish lots of positive reviews
Like it or not, research suggests that a significant percentage of online consumers read reviews before parting with their hard-earned cash. That means you need to publish lots of positive reviews of your products online if you want to boost sales. For the best outcomes, post them on the same page as your products.
Lots of business owners struggle when it comes to getting reviews, but there is a straightforward strategy you can follow. Whenever someone purchases your product, offer them a discount on their next order if they write a short review. If you do that, you will have no issue getting all the positive feedback you require.
Consider a publicity stunt
There are many techniques you can use to catch the attention of the mainstream media and encourage them to write about your products. Creating publicity stunts is one of the most entertaining ways to achieve that goal.
Take a moment to search online for successful publicity stunts from the last few years if you need some inspiration. Research the ways in which other brands tackled the issue in the past, and see if you can generate similar results.
The best thing about designing publicity stunts is that other people will do all the hard work on your behalf if you get it right. So, think long and hard about your options, and try to create a stunt the media cannot ignore. You will then write a press release, send it to the relevant agencies, and wait around to see what happens. Who knows? You could have hundreds of journalists on the phone in only a couple of hours.
If you use the tips and tricks from this article, there is no reason you won’t manage to boost product sales during the next few months. As mentioned at the beginning of this post, sometimes you have to think outside of the box, and sometimes you need to follow the strategies used by your competition. The secret to success is that you never put all your eggs in one basket. You need a combination of different promotional strategies if you want to achieve the desired results. However you plan to approach this task, we wish you the best of luck!
No comments yet.