Starting a jewelry business can be one of the most exciting things a hobbyist who loves to create can do. There’s always going to be a market for unique pieces of jewelry, as people just love to decorate their bodies with beautiful pieces, give them as gifts, and expand their own collections.
However, you can’t start a jewelry business off the right way without a few basic things first. Here are 4 things all jewelry businesses need in the beginning:
A Cool Brand
When starting your jewelry business, you’re going to need to think about your brand and what your personality is. Ideally, it’ll be something like nothing that’s already on the market at the moment. Some brands are based on high quality antique pieces created by silversmithing, and others are based on new age crystals wrapped in wire and hanging from hemp chords. It all depends on not what you think will be popular, but what you love to create and your own personality. Your jewelry is an extension of you, so think about that and what you’d like your brand to be like as a result. Although your jewelry may not be completely unique, your brand will make all the difference to your success.
Buying high quality equipment right off the bat is a good idea. It’ll more than pay for itself in the long run (and let’s not forget that you can claim it as a business expense anyway). Consider the pieces you need, from quality wire cutters to a boss laser for making unique shapes and engraving. In some cases, you may want to rent a piece of equipment before you buy to make sure you really need it. Don’t forget that buying second hand is also an option!
Social Media Profiles
Social media is going to help your business in a big way in the beginning. Make sure you choose your profiles carefully and then stay on top of them. If you’re a ‘one man band’, don’t try to use every platform yourself, unless you know that you’ll be able to update at the right times, reply to customers, and stay relevant. Instagram, Pinterest, and Facebook are all good choices for a jewelry business. Instagram is probably your best choice if you want to start out with just one, as you can post attractive pictures of your pieces.
As your business grows, you need to consider growing your social media presence too. Hiring a social media manager can be a good move!
Writing a blog can help you to share valuable information with people – perhaps people who want to make jewelry like you, or are wondering about the meaning behind certain pieces you’ve created, or even simply how to wear a certain piece! Offer real value, and your blog should serve you well. You can’t expect to achieve overnight success, but offering high quality content with real value will mean people come back again and again.
Can you think of anything else that jewelry businesses need in the beginning?