When you are growing your business, it really pays to constantly consider what the customer wants. In truth, this is something of a cardinal rule for all businesses everywhere; if it doesn’t please the customer, don’t do it. But there are a few common culprits, areas where business owners and leaders frequently forget to take the customer’s needs and desires into account. One such place is the website of the business. Your website is hugely important; it is, for many potential customers, the first port of call, and it gives a first impression of your business. It shouldn’t be something you do in a spare hour before hastily publishing. If you want to be taken seriously as a business, you need to make your website pop. Here are four things that customers are looking for from your website.
A Reason To Be There
Yes, it might sound basic, but your website needs to have something to offer, to begin with. As long as your customers have a reason to be there, you can be sure that the website is fulfilling its function. What can this reason be? Well, pretty much anything. One example is you could have a blog on there which gives people a reason to keep returning. Or you could simply provide the necessary information to get in touch with you. Alternatively, a listing of your services or products could be all that your website needs to showcase. Whatever it is, make sure that your website is not just sitting there doing nothing.
An Eye-Catching Design
A business which wants to succeed needs a brand image, and the website is one of the key places for that brand image to be displayed and explored. If you have not put much effort into your website’s design, it will likely show from the outset. Instead, try to ensure that it has some kind of eye-catching design. What design is entirely up to you – just make sure that it fits in with whatever your brand image happens to be. One of the cleanest, quickest ways to deliver the right design from the word go is to create banners for your webpages which incorporate all the right design aspects at once.
There are few things more frustrating on a website than not being able to find your way around. Your customers simply don’t want to spend their time struggling to find the right page, so it is a sound idea to ensure that every page has easy and simple to use navigation tabs. As long as you are making the whole experience easier for your customers, this will likely result in more customers returning to your site – and a higher return rate is one of the clearest signs that you are on the right track.
Finally, a note on marketing tactics. Whilst, yes, it is a good idea to have a pop-up dialog box appear once when the user’s cursor drags away from the page, make sure you don’t inundate them with such techniques. If you do too many of these in one visit, they will likely get frustrated and not return any time soon.