The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content.
But one of the stand-out types of media that gets more shares and more conversions is video content.
One of the great things about video content is that it doesn’t need to be lengthy, and it can take advantage of the latest trends.
But how does video content increase sales?
Social
Social media is made for sharing video content; you can share videos on almost all platforms.
Instagram has reels and lives, as well as being able to add video directly to your feed. LinkedIn is designed for businesses to share their content, and video can get in front of the right eyes.
Facebook offers the opportunity to have the text above the video so that you can have a great hook followed by a well-executed marketing video.
But it doesn’t end there. You can maximize exposure through TikTok, host the video on a YouTube channel, Snapchat, and even Pinterest can host video now.
Short videos can be a one-time expense that can be used across all of your channels, so long as you use the right corporate video production to create a high-quality product.
Information
A well-crafted script will mean you can deliver clear and concise information that gets the message across in a matter of seconds.
Longer videos should also fill out the idea and give more context – discussing the topic on a deeper level.
Video offers a faster means of communication and information delivery.
It’s the best
Statistics show that video marketing is in the top spot for the highest-performing type of content. In 2020 research into consumer behavior revealed that LinkedIn users were 20 times more likely to share a video than any other type of content.
On Instagram, videos generate up to 150 comments, whereas carousels gather 80, leaving a single image with 65 (on average, according to Mention.com)
The more engagement you get on a post of any type, the more likely it will be shared, increasing visibility.
Video content is miles ahead of all other content types in every metric that counts.
Value
There are many types of videos that you might choose to share on your business platforms, which is part of what makes them so effective.
Guide and How-tos had a massive explosion with brands like Tasty making short clips with recipes; YouTube is awash with millions of tutorials from dyeing your hair to fixing your car.
But brands can use video to show how their products can be used, styled or who it is perfect for. Not only is the service or product on show giving the viewer insight into what it looks like, but it goes deeper.
Video content can show the potential customer how their products or services will add to their lives and demonstrate its value. This leans heavily into the principle that you don’t need to sell the product; you sell the lifestyle surrounding it.
Of course, for B2B, this might be tweaked a little, but the principle is the same.
The bottom line is that the video is engaging, easy to share, and a single video can be used across all of your channels. When it comes to increasing sales, video content takes the crown.
Still, looking to see better social media returns? Read this: What Does Success In Social Media Marketing Look Like?
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