Back To Basics, Breaking Down Online Marketing

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If you are thinking about setting up a business, you need to get to grips with online marketing. Online marketing is the form of promotion that has allowed smaller businesses to compete on a bigger stage. If you want your new company to be a success, you need to know how to use it effectively. You should also be aware of what type of marketing is useful and what you should avoid. Let’s start off with one of the most useless forms of marketing you will almost certainly come across.


There is no point bothering with PPC. This stands for pay per click marketing. It sounds like a pretty good deal at first. You only have to pay if you get interest. If you only get a little interest, the cost of the service is going to be little. But, you’re not going to get little interest, you’re going to get a lot. PPC ensures that your website appears at the top of a search results page related to your product or service. You will be part of the sponsored links.

These links are clicked on by thirty percent of Internet users. Again, it might seem like this is a rather attractive deal. However, there is something missing here. They click sure but do they stick around to make a purchase? This is the fatal flaw with PPC. It’s usually expensive, and unless your website is attractive, it’s a waste of cash. Moving on then.


In a way, SEO is PPCs more mature, wiser, big brother. Even with the best SEO, you won’t be at the top of a search results page. That’s taken up by the sponsored link. But it’s still the place where the majority of internet users start their search. As well as this, SEO partly involves optimizing your website. That means that unlike a PPC service, you’re getting more for your money. You’ll be able to see changes to your site that increase the ranking while improving the content. Also, unlike PPC there is nothing stopping you completing an SEO update of your website for free. You just need to know how to use links, input keywords and write quality content. If you think you can do all that, why pay for a professional service.


It is worth thinking about CRO or conversion rate optimization. This measures what happens after a user lands on your site. Typically, they’ll probably click away again before they make a purchase. But, not if you have used CRO. It’s a way of measuring the attractiveness of your site and seeing what will make a user commit to a purchase. Essentially, you’ll discover how to turn a user into a loyal customer.


Last but certainly not least, it’s important to think about remarketing. Remarketing is what happens after they leave your site before a purchase. If you have invested in remarketing, they’ll be followed by an ad to your business. It reminds them of the purchase they missed, giving you a second chance.

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