Startups and small businesses often find themselves in a tough battle to sustain their existence, especially with how the marketplaces have been in the last year. Yet it’s also important to note that while vying for growth and hoping to expand and develop is a noble goal, being humble in action is as essential part […]
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Why Product Quality Is Important
Investing in product quality will help your customers stick around, create trust in your brand, and enhance your return on investment. Most people would agree that a product’s quality is critical, yet it isn’t obvious to everyone what quality looks like. For some people, a product may be considered of superior quality if it is […]
6 Best Practices for Screening Potential Employees
Great employees are the foundation of all successful companies. Discover the top six best practices for screening job applicants with favorable results.
Practical Things Every Small Business Needs to Do
The Small Business Administration (SBA) indicated 30.7 million small businesses make up 99.9% of all companies in the US. However, the US Bureau of Labor Statistics reveals that 20% fail in the first year. The challenges often stem from doing the fundamental things right to ensure business longevity. Fortunately, identifying and taking the proper steps […]
Why Public Relations Is More Important Than Ever
PR or public relations in it’s long form is vital for any business. We usually think of it as some kind of concept that is only relevant when things go wrong. When times are tough, you feel the need to reach out to customers, the media and industry experts to let them know what you […]