Imagine flying to the other side of the world and finding your product lining the shelves of supermarkets, corner shops, and even street stalls? Well, this is something that many of the biggest and most successful brands on the commercial market have done today including Redbull and Starbucks. However, there is a knack for achieving such wide-ranging success, something that you can read more about in our post below.
Do your research
Researching into an overseas market needs to be extensive and thorough if you have any hope of aching the success and long-term viability that you are looking for.
In fact, many companies make the mistake of just taking a business model that worked in another geographical location and rolling this out somewhere else. Of course, unless the markets are massively similar, to begin with, this won’t work, because you are not fulfilling your customer’s needs or desires in the right way to get them to buy your product on a regular basis.
Therefore, all sorts of research and analysis should be done before you even consider launching in international marketing. In fact, it’s essential that you always include A SWOT analysis, which will ensure that you will look at the potential threat and competition from other brands before you go ahead.
Get your marketing materials translated
Next, it’s vitally important that you get all of your marketing material translated by a native level speaks. Something that you can go to companies like International Language Services, Inc. for help with. This is crucial because, without someone that can understand not only the direct translation of the words and phrases you are using but what they mean in context as well, you can end up with results that range from the hilarious to the offensive. All of which won’t do too much for your brand’s image or credibility.
Of course, it’s necessary to get your online point of access such as your website and social media appropriately translated as well. Including ensuring that your products are being displayed at the right price regarding local currency. Otherwise, you may end up accidentally almost giving your product away which is something that can seriously affect your profits.
Don’t be afraid to continue to adapt to a new market
Consistent adaptation is a method that successful businesses use to cement their position in when expanding in an overseas market. What this means is that even if their first launch was successful, companies will regularly be taking on board customer suggestions and requests that are specific to the new geographical location.
Some great examples of this are Mcdonald’s that offer a range of local style breakfasts around the world, or Redbull that took a stimulating drink that was popular in Asia, canned it, carbonated it and offered a sugar-free version to achieve success in the West.
In fact, this stage it is really just a simple case of remembering that the customer is always right, no matter where in the world you have expanded too. After all, if you want them to buy what you have on offer you need to offer them what they want to achieve success.
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