If your business is just starting out and you rely mainly on local customers, then you need to make every effort to boost brand awareness in the local community. This includes promoting your brand online and at physical locations and events. This will allow you to reach out to local customers and target a specific niche. You’ll also be able to generate good word of mouth for your business. It’s definitely worth investing in robust local marketing strategies. Here are a few ways to boost brand awareness in your local community.
Collaborate with local businesses
One good idea is to collaborate with other local businesses. There are several benefits of collaborative marketing. You can combine resources, share customers, and help promote each other’s brands. Choose a business that’s relevant to yours or that matches the needs or values of your target audience. You could simply advertise each other in your brick-and-mortar stores, on social media or your websites. You could even organize a promotional event together to boost your exposure in the local community.
Hand out promotional items
If you do organize or attend an event, why not have some promotional products made to hand out? These can be very effective and you can reap the branding benefits of promotional items. You could have your logo printed on a wide variety of items from reusable cups and koozies, to water bottles, tote bags, and backpacks. The more practical items you choose, the better. Give these out to your customers and hopefully they’ll use them and carry them around. This way your brand will get seen all about town.
Customize your commercial vehicle
If you run a mobile business, you could consider customizing your commercial vehicle. You could get a wrap for your car or van with your branding on it. This way passersby will notice you as you drive around. Avoid designs that will get in the way of driving safely, however, such as cumbersome accessories for your car. In case the unfortunate does happen and you get involved in an accident with a larger vehicle, research the number of top-tier truck accident lawyers to be safe.
Boost your local SEO
As well as promoting your brand in physical locations, it’s also essential to boost your online presence. You need a state-of-the-art professional-looking website, for example, and this needs to be optimized for local SEO. This means including engaging content that’s rich in local keywords, mentioning local events, businesses, and landmarks, and doing everything you can so the search engines associate your products or services with your location. Here is a comprehensive guide to local SEO with more tips and advice.
Get involved at local events
You could find out what’s going on in your local community and get involved in a few events. This could be paid or voluntary, but it will create good exposure for your brand. Depending on the type of business you run you could get involved in farmers markets, festivals, sporting events and more. You can also hand out personalized items, discount cards, and plenty of other promotional material. This is a fun way to network in your local community and you’ll likely generate business from individuals and companies.
Do charity work
If you want to make your business more appealing you could get involved in charity work. Find a cause that will resonate with your target audience and the values your brand represents. You can then get affiliated with a relevant charity. You could set up a fundraising event on social media, or even in the local community. This way you can raise money for a good cause while boosting brand awareness, it’s win-win. Today’s consumers and investors look for brands with clear core values and those that take a stand to support social and environmental causes.
Consider direct mail campaigns
As a local business, you might want to consider direct mail campaigns. You could send targeted flyers through people’s doors. This old school style of marketing can still be quite effective. The important thing is to create an eye-catching design and add a couple of enticing offers. Here are a few more tips for setting up a direct mail campaign. Whether you promote your business online or in-person it’s important to have a local focus. This will teach residents where you live and the search engine bots that you offer the best products or services in the nearby area. You’ll also generate good word of mouth and brand awareness in your local community.
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