Whether you’re working on a marketing or self-marketing your own company or brand, there are a few things that you need to know. You might think that you have a fairly solid grip on marketing, but it’s changed in recent years and become a different beast altogether. So, let’s look at some of the best advice that you can learn from marketing success stories.
Keep It Personal
Technology has brought a change in marketing because these days everything is accessible and interactive for consumers. If they want to direct message a company, they can online. Or, if they want to share a negative review, they can do that as well. They can create a stink around one of your products that they believe has a design flaw. That means that marketing needs to be interesting, open, accessible and perhaps most importantly personal. You might think that when you market online, you are pursuing a massive target audience and that’s true, you are. But, you are also appealing to a specific group. The key individuals who are always going to want to your product. To do that, your marketing and promotion needs to be pushed directly at them.
Avoiding Outdated Tactics
No, we’re not talking about flyers or billboards here. Instead, you need to think about the online marketing tactics that are now completely outdated to the point where they are no longer going to work. It used to make sense to focus on keywords to boost your ranking online, but it doesn’t anymore. For instance, if you’re using AdWords for Google Shopping, keywords don’t even enter the equation. Instead, you need to focus on delivering high-quality content that is once again going to connect with an audience. Content is quickly becoming the most important form of marketing whether it’s appearing on your site or someone else’s.
Keep Things Organized
You might decide to study marketing, or you may pursue a BBA in marketing. It’s a fantastic idea because it will give you a lot of the skills and knowledge that are going to be useful in this industry. One of the lessons that you will learn on a course like this is the importance of organization. Content for your campaign needs to be released like clockwork, and it is worth targeting certain times of the day for publication and release. There will be certain points where a larger number of users are going to see your content. An example of this would be midday, during lunch breaks which is why many sites choose this time to publish new content or post on social media.
Brave & Bold
Finally, you should play around with new, fresh and innovative marketing tactics such as AR technology. This is going to make your brand stand out in the sea of other promotions that surround customers online and offline. If you can give them something unique, interesting and different from the norm you are sure to attract their attention.
Using this advice you can make sure your marketing is always absolutely magnificent.