When you come to looking at branding for your business, one of the main things you will want to start designing is the packaging you will use for your products. Product packaging is incredibly important when you are selling a creation because it will immediately either give off the idea of quality or one of tat. Make sure that you always work hard on your designs for product packaging because these will be what grabs the attention of your customer and what they judge as soon as they see your product. Here are some great ideas you can use this year to make sure that your packaging is up to the mark.
Patterns
When deciding your product packaging the first thing you will want to do is use some pattern on the packaging. Color is always great, but it can sometimes be lost in a sea of products and it doesn’t stand out right away. However, you can use pattern on your packaging such as polka dots, a floral design or something more geometric to make things a little more out there and noticeable.
Use every inch
When you are designing the packaging for your product, don’t think about just using a small square or strip of your box to show off the product, use every single inch that you can! It is crucial that you don’t waste a single drop of the box when designing your packaging because you want your customers to be impressed and to always remember who you are.
Stay simple
Sometimes rather than going all bells and whistles with your packaging, simple can be the best that you can do. You will be able to think about using recycled materials for your packaging and you can make sure that you use this as a marketing tactic for the product. Use earthy tones and pastels and make sure to let people know that you have recycled the packaging. This can be a huge plus in your favor as a lot of people really do care about the planet.
Think showmanship
The whole idea behind packaging a product is having a bit of fun and using some showmanship when your customer opens up their product.For example many luxury products will use some stunning packaging with tissue paper and glitter surrounding the product. You will feel special when you open up the box and it will feel as if you are opening a special gift.
Fit your product
If you are packaging up a box of facial products you don’t want to be using a random spanner shaped box to house it all. When you are coming up with packaging for your product you need to make sure that you fit the theme of the product you are packaging. For example you can start to think about the color scheme and making sure that you packaging starts to reveal what’s inside. If you have a perfume with citrus notes, you can house it in a bottle with citrus fruits printed on the pack.
Be fun
Why can’t you send your customers a product hidden in a jack in the box? You can be as fun and unique as possible with the packaging that you use for your products because it will go a long way to showing off your personality and it will also give people the motivation to want to learn more about your business and engage with your brand. Think outside the box and really be brave with your choices.
Go bold
While simple can be effective in some instances, when it comes to items such as children toys or gadgets you will want to break out of the mold and be bold with the colors that you use. Use primary colors to stand out in the sea of pastels which are popular at the moment and you will grab people’s eyes immediately which can be amazing.
Upcycle
If you want to save some money as well as think about being unique with packaging, you can use household items and upcycle them to use for your products. For example you can use things such as old spice jars to store tea leaves, large jars to hold beauty products and things like paper rolls as a sleeve for cables and other things. There are many possibilities for you to use and it can be fun playing around with your materials and upcycling to the max.
Think gifts
If you are creating product which you believe would be a perfect gift for someone for their birthday or for Christmas, you need to make sure that you treat the packaging as if it is gift wrapping. A wonderful example of this would be the beauty company LUSH who create boxes of products like bath bombs and shower gels, and wrap them up as if they were a gift. You want to build anticipation as people open up your gifts, and you want to make people feel special when they do so. You can have a box with a ribbon, and inside you can have tissue paper which can be opened up to reveal your product. Make it feel special and people will want to buy it for their loved ones.
Play with styles
Every company chooses a different way to style their products. You can think about what sort of artwork you love and the style which you enjoy and use this for your product packaging for maximum effect. For example you might love realistic portraits and you can hire and artist who will act as an illustrator for you on your products. Or maybe you prefer watercolor design which is a little more open, and you can use this to create a stunning and simple effect which doesn’t take up too much of your skills. You can have fun with cartoon, impressionist and other styles and really show off your personality with packaging.
Be different
If you know that every other face mask comes in a sachet, you can put yours in a bottle. Don’t be afraid to break out of the mold and do something completely different to everyone else. You could even find that your packaging idea is much better than everyone else and this can make people choose your product over theirs.
Stay modern
Being modern and up to date with the latest trends is absolutely essential for you to do during your design phase. Trends are always changing and evolving and these will affect the style you want to bring into your product packaging. Whenever you are planning a new range make sure that you check up on trends and use them to your advantage to make a product which looks and feels modern and attractive. You are much more likely to get people looking at your products in the store if you can do this.
Texturize
You can do more than just please the eye when you are creating a great packaging for your products. You can also think about adding some fun texture to your packaging to make it feel really fun and make people want to pick the product up and feel it. You can add in fur, crunchy paper, cushioned designs and even embossing to make the product feel more luxurious and intriguing. If you are selling something like a pair of fluffy socks in a box, make sure to leave a small square open so that people can feel the socks and see what they are like.
Use the rainbow
In the last year or so, the unicorn style and rainbows have really come into their own. You can have some wonderful fun playing around with colors and if you really struggle to choose a single color, don’t be afraid to use every single one! With pride month and other events going on during the year you can also coincide your designs with this. Have some fun with the colors that you use, and if you want to be bold then go all in and do it properly!
Tell a Story
The most important thing that you can do when you are choosing the packaging for your products is to make sure you are telling a story. As a company you want to gain a tangible relationship with your customers, and you can this by sharing your personal story and the story of how your business came to be. You can then use part of your story in your packaging such as a little note inside the package which stays a personal thank you from you, and you can also make people smile by sending a photograph of your pet with every product you send out. Your pet could be an integral part of your business story and you can update your customers and readers on their life with different photographs each month. This builds a human connection with your customers and it can be exactly what you need for your products to excel above the rest.
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