Rebranding a Website Development Business

Over the last 7 years, my main business venture has always been my website development business, ProfessionalGFX. For those last 7 years, I have pretty much used the same logo and colors. However, with new focus in 2009 and bigger goals to reach, I knew it was time for a change…sound familiar?

Anyway, I’ve decided that I am basically going to completely rebrand the whole business and go the whole 9 years – new logo, business cards, lettehead, website, print materials, etc. Over the next few weeks as I wrap up this process I am going to be posting about it, the experiences I’ve had, and any issues I’ve come across.

Completely rebranding a business can be a tricky thing. Especially if you are a well established company, with a number of clients, and already successful. Well, ProfessionalGFX is on the way to that, but not there yet – which is why I have no issue with doing this sort of on the fly in a sense. Although my business has been around for a while, my core group of clients continues to stay small and my work focused on them. However, it is time to expand and branch out, helping more businesses, and developing more relationships. So, I’ll be blogging about that too!

Keep a look out either later today or tomorrow for the first post about the new logo for ProfessionalGFX!

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2 Responses to Rebranding a Website Development Business

  1. Kenya January 21, 2009 at 3:27 pm #

    Are you planning to redo the blog as well? If so, I would suggest putting your entrecard a little higher, that way you could get more people asking for advertising. I love what you have done so far, and I can’t wait to see where these new changes take you!

    • Chris January 21, 2009 at 11:17 pm #

      Hi Kenya – I do have plans to redesign Dorm Room Biz, but in those plans, an Entrecard widget is not likely to be there. I do not benefit from it much at all traffic wise and I can use that space as paid advertising which is much better.

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