Small businesses have a problem when they start out. Not only do they lack the resources to compete, but they also lack the image. Any SME that wants to think long-term has to think about their reputation. To get off the ground, you will need to enhance it to make inroads into the industry. The sad fact is that people won’t use your products or services if they don’t trust your brand. So, before you go any further, you need to build up your image.
Get A Work Phone Number
And, the number can’t be a mobile or cell number. Cell numbers are a dead giveaway that you aren’t a big firm. After all, when was the last time you called the customer services on their cell? The number needs to be a business one. Otherwise, the alarm bells will start ringing. A Google Voice Number is a good option if you don’t know where to start. The number looks the part, plus it free and has a storage system. The storage system allows you to store your voicemail’s so that you never miss a lead.
Get A Business Address
The most obvious sign that you are not a big firm is a residential address on any correspondence. You might think you can’t get past this if you work from home. However, it is possible with a PO Box. PO Boxes let you set up a mailing address for your customers and suppliers. As a result, both parties can send and receive packages to a separate address. Plus, it looks more professional when they have to correspond with your firm. If you are worried about the security, you should know they are very safe.
Your website is the main source of advertising for your business. As you don’t have the money, you can’t afford TV time or a billboard. That is fine as long as you use the website to its maximum. To do that, you need to invest in professional web design. Businesses that do it without help are the ones that look shabby and improper. In basic terms, they look like a novice has just set up a website without any advice. Customers can see straight through these sorts of play, and they will bounce as soon as possible. Your website is a reflection of your business, so make sure it looks the part.
Dress To Impress
Whenever you have meetings, makes sure that you are presentable. Just like your site, you and your staff are a reflection of the firm. If they see a group of messy individuals walks through the door, they will think that is how you do business. Even though it isn’t necessarily the case, it is how people think. And, perception is everything in this industry. To prevent them judging you poorly, you should dress up when you have to meet with a client. A sharp suit never looks out of place in the business world.
Now that you know the secrets you can implement them into your business plan. You won’t regret it.