If I could go back in time and give myself a single piece of business advice, it would be to put more work into marketing. Everyone knows that a business needs marketing to survive, and yet countless new entrepreneurs slack off on it. This is a mistake that will kill your business! If you’re close […]
There are a lot of guides on the internet that can help you with all sorts of problems in your business. Dealing with employees. Finding that bit extra cash. What to do in other precarious situations. But what about what you need to do in the long term? What about strategies that look beyond the […]
Sometimes when you are starting out in business, it is tempting to think of your customers in the abstract. You might have an idea of a target of numbers, a demographic or an area where you are likely to attract business. There comes a time when you need to focus on who the real people […]
As long as your business is running, you face one of the biggest problems of all time – maintaining quality. At first, everyone is keen to impress and establish themselves in the fabric of the company. But, after a while, employees start to get comfortable and the standard drops. You don’t need anyone to tell […]
If you are already running a successful business at college, there’s a chance you are relying on one, or maybe two, marketing techniques. If it works and brings you a little extra income, why not? However, if you plan on bringing that – or any other – business into the wider world, you have to […]
