You’ve jumped into the world of entrepreneurship! Fantastic! Now, the big question remains: how can you make sure you shine in a market that’s bursting at the seams with competition? The key to success lies in making sure your business is seen and grabs people’s attention. Luckily, there are clever strategies and tactics that you […]
Social proof, which is also commonly referred to as informational social influence, is a social and psychological phenomenon that refers to our reliance on the feedback and the actions of other people to decipher what is right or wrong in a given situation. Therefore, this could mean that when we are looking for a specific […]
When Tracy Sullivan decided to promote her new baking business on Facebook a few months ago, little did she expect the kind of attention her page would get.500 likes and counting, there has been a surge in the number of orders. From creamy cupcakes to heavenly cheesecakes, Tracy bakes as and when orders come in- […]
