Home-based businesses have become an increasingly common feature in the modern world. COVID-19 has generated an even greater shift. While this way of working presents a wide range of opportunities, it should be noted that home-based brands face unique obstacles too. Perhaps the most perplexing issue relates to reaching a local audience when you do not have a brick and mortar store or showroom.
While those concerns are justified, there’s no need to start waving the white flag. Here are some of the best ways to ensure that customers in your local area discover your brand in style.
Use Digital Marketing
Many home-based businesses are reaching global audiences through online interactions. So, it would be very naive to overlook the potential that it offers in your pursuit of local clients. Most consumers that are considered warm or hot leads turn to search engines when wanting to buy local products. Professional SEO services can help you rank highly on the SERPs for both organic and local search terms. In turn, a rapid increase in traffic can be expected.
In addition to SEO, you can use social media channels to target a specific geographic audience. Online visibility can lead to offline conversions. Do not underestimate it.
Utilize Existing Customers
The power of recommendation is a phenomenal thing. Prospective customers need incentives to trust your brand before committing to a purchase. When they are referred to the company by a friend, relative, or social personality, it will influence their decisions. Therefore, knowing how to keep your customers happy and promote the brand on your behalf is vital. Aside from anything else, their endeavors save you time and money in the process.
Modern consumers are smarter than ever and will take any in-house campaigns with a pinch of salt. So, supporting those ads with outside support is vital.
Consider A Pop-Up Store
You might not be ready to take on the risk or financial commitment of a full-time store. However, a short-term unit lease may be possible. Alternatively, converted storage containers may offer you a good alternative. Either way, it’s a great way to get the brand name out there. The new store can instantly catch the eye while the temporary nature encourages leads to interact with the brand right away. This can result in a quick increase in short-term sales.
The pop-up store is a great way to test the waters ahead of launching a permanent store too. In the meantime, once people know your brand name, they’ll search for it once the store has gone.
Choose Local Offline Channels
Offline marketing is far from dead. You simply need to use it correctly. There are many possible options at your disposal. Direct mail, newspaper ads, radio campaigns, and local event sponsorships are all wise investments. The key is to build a presence that hits your key demographic across multiple channels. Meanwhile, you should limit your exposure to audiences that are unlikely to convert. After all, any marketing materials that reach them translate to wasted money.
Working from home doesn’t stop you from producing brilliant goods and services. When supported by equally brilliant marketing, success is assured.
No comments yet.