Have you ever heard the phrase ‘there is no marketing except content marketing’? We act as if it’s a specialist field, but it’s simply not possible to market anything without using content like words, images, videos and graphics. After all, the internet is just content! With search engines placing an ever-greater emphasis on quality content […]
It’s no mystery that small and medium-sized businesses rely heavily on their marketing initiatives to thrive. As a result, it’s critical to ensure that your marketing strategy is top-notch and effective for your company. However, without marketing, a business, particularly new to the market, may struggle to survive. Some businesses fail to market or do […]
The world that we are living in is changing all of the time, and this is something that we can certainly agree with when you consider the events of the past 18 months. A lot has happened! Shopping online has become incredibly popular during this time. It was popular prior to the pandemic, but this […]
Social proof, which is also commonly referred to as informational social influence, is a social and psychological phenomenon that refers to our reliance on the feedback and the actions of other people to decipher what is right or wrong in a given situation. Therefore, this could mean that when we are looking for a specific […]
The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content. But one of the stand-out types of media that gets more shares and more conversions is video content. One of the great things about video content is that it doesn’t need to be […]
