There has arguably never been a more competitive time for business, especially for those business’ who are operating online where the competition is almost endless.
Whether you’re running a side-hustle from your dorm room, or you’re fighting to turn your small business into a successful operation, you need to do whatever you can to take the competitive edge if you want to succeed as an entrepreneur. The good news is, I’m going to let you into the secret that could be the key to your success – customer service.
Companies like ticketoffices.com and Amazon.com who put the focus on customer service; who ensure that they go above and beyond to satisfy any customer queries, concerns or issues; companies who have politer and knowledgeable staff who are highly trained in keeping the customer happy, they are the ones that will succeed.
Skeptical? Here are just a few reasons why it makes sense (and cents) to focus on your customer service:
Happy Customers will Come Back
If you give your customers a good experience of dealing with your brand, then they are far more likely to come back and that is very good news for your bottom line because statistic s have shown that it costs five-times less to sell to existing customers than it does to new ones, which means you can spend less on marketing while still growing your business and making sales.
Reviews Will be Positive
The nightmare of many a modern business is that they will get bad reviews and those bad reviews will stop people buying stuff from them. Well, if you have excellent customer service agents, like the ones at Apple.com and Amazon.com, who know what they’re talking about, act quickly and do whatever they can to take things to a quick resolution, then you’re halfway there. Obviously, you’ll need to come up with a great product or service and deliver on that, but if you can do that and your customer service staff are amongst the best around, you will get good reviews which will effortlessly (and for free) market your business.
You Have Fewer Issues
When you offer excellent customer service, and you make your customers happy, then you tend to have fewer business issues overall. Not only do you not have customers leaving you bad reviews all over the place, but you don’t have to spend lots of time, energy and money on putting serious problems wrong or wrangling with legal issues because your customer service staff have already sorted out any potential problems before they spiral.
It Strengthens Your Brand
When you offer the gold standard in customer service, your brand becomes stronger as a result. Those customers who have experienced it first-hand tell other people who try it out and tell other people, and eventually, people come to think of your brand as being safe, reliable and the one to go to, giving you the competitive edge over the competition who do not invest nearly as much in their customer service offerings.
Time to start investing in your customer services? I think so!
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