The Art of Presenting Winning Proposals

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After a long sales process, presenting to your clients is the final hurdle which you must overcome. However, this can feel like a very daunting thing to do as it put you in a high pressure situation. Here, we will look closer at a few ways which you can increase your odds of improving your presentation skills and walking away with a new client.

Get to the Point

Your clients don’t have hours and hours to spend listening to you droning on; they generally want you to get to the point as concisely as possible. Make sure that you have your presentation all ready to go and you don’t waste your time making long introductions. If you can impress clients with the bottom line quickly, they are more likely to listen to the other things that you have to say.

Don’t Just Focus on Yourself

Sure, you want to demonstrate to your clients that you are the right person for the job, but you also want to show them that you have thought about the vision that you have for their company. Clients are generally looking for ways that they can overcome their competitors, access new clients, retain existing ones, and increase their bottom line profit margins.

Tell Stories

While strong data is useful if it is used sparingly, you should also look to tell them stories. Tell them about what customers are saying about them. Explain how you have helped other businesses in the past. Even go into detail about what drives you and why you are running your business in the first place. This way, there is a real human side to your pitch rather than just dry data and statistics.

Use Technology Wisely

There is nothing wrong with using technology in your presentation, but you need to do your utmost to ensure that everything is working properly. As well as your usual PowerPoint and Keynote tools, check out some of the other options which are available to you on Don’t overdo your use of technology though, as the main point of your presentation can easily get lost.

Have a Clear Agenda

Your presentation should be divided up into clear sections along the way. First of all, you need to present reasons why the client should seriously consider your proposal. Next, you should discuss the benefits of the solution that you are providing. Give them your vision of how you aim to resolve the challenge or opportunity of your client. Provide some brief information about your company, and sum up your pitch one more time.

Answer Questions

Your client is likely to have a few questions that they want answered, so be prepared to address these as fully as you can. Try to second-guess some of the queries and concerns that they may have along the way. The best way to be prepared for anything that they have to say is by knowing your presentation backwards and forwards.

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