What product or service does your business provide? How does that product or service solve your potential customers’ problems? The answers to those questions is important for two simple reasons. One, the base identification of your product or service is what initially identifies your business. Two, until you can convince potential clients that your product or service will solve their problems, and exactly how it will solve them, you won’t engage a consumer pool. Here’s more.
People Want Solutions
You can spend a ton of hard-earned operating capital on flashy advertising and digital marketing campaigns that are visually stunning, but the end result of that advertising will only be a lot of “oohs” and “aahs.” Yes, visuals are crucial when it comes to grabbing people’s attention, but pretty, humorous, or even breathtaking only go so far. Today’s consumer wants you to solve his or her problem. That’s the bottom line. He or she looks into your product or service to see if it will help him or her.
For example, imagine your business specializes in mortgage lending. Yes, in general terms your business will give money to approved customers so they can purchase a home or commercial space. If you think that’s all you need to tell them, you’re better suited to one of the many product manager jobs Bay Area businesses offer. You must go beyond the obvious. Your potential customer already knows you’re a mortgage broker, but how will that mortgage solve his or her problem?
It’ll Give the Customer What He or She Wants
Yes… and no. Yes, if the customer is approved for a mortgage, he or she can buy a home, but if you stop there, you lump yourself in with your competition. You see, as the title of this post mentioned: you’re the product manager no matter what you do, so you must treat that product (or service) as if it’s your lifeline, because you know what? It is. Think beyond the obvious when marketing and discussing your business with customers, current and future.
When it comes to mortgages, the money will not only get a customer into a home, but it will also improve his or her quality of life. Your business offers competitive financing, including lower interest rates, that helps the customer pay the mortgage without issue. You specialize in financing mortgages for first-time buyers because you understand the additional risk a first-time buyer poses, and you work hard to ensure they can afford – really afford – their mortgage payments.
This makes certain the customer doesn’t ruin his or her credit when he or she takes out the loan, which, in turn, builds the credit score so the customer has greater buying power down the line… Do you see where this is going? In that little blurb alone, you not only solved your customer’s problem as to where he or she could get the money needed to buy a new home, you also solved potential problems a mortgage default can have on a person’s credit report.
You, in essence, are managing your product. You are showing future customers how your product works for them now and in the future.
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