Keeping customers happy isn’t just about offering cheap deals and quality products. To satisfy customers, you need to make them feel valued. Put yourself in the position of your clients for a second. Do you think they feel valued? Are you offering the perfect customer experience?
Many studies and statistics show the importance of making customers feel valued. Unsatisfied customers are less likely to return and more likely to go elsewhere. A whopping 96% of customers don’t complain; they will simply stop using your services. Because of this, it’s important to make customers feel valuable from the get go. Here are some ways to do it.
Improve Customer Experience
An excellent customer experience makes people feel like they’re being catered for. If you run a shop, offering things like self-checkout and well-organized displays can make shoppers happy. Those who consult with clients could offer Skype video calling instead of making them travel to their office.
Also be sure to operate a company website that is easy to navigate. An accessible user interface and useful links can help customers find what they need.
You don’t just want people to visit your company; you want to convert them into customers. This is where Conversion Rate Optimization (CRO) comes in. CRO gets to the bottom of what your customers want to improve conversion rates.
CRO often goes hand-in-hand with the internet. Many customers will initially become aware of your services through your website. A conversion optimization agency can analyze the data of your visitors and figure out how to make them into customers.
CRO involves using surveys and feedback to find out what customers want from your service. This helps develop strategies for catering to customers needs, making for loyal, satisfied customers.
On Demand Customer Service
Customer service is vital for making customers feel valued. Your business might already have a customer service department, but is it working as well as it should?
Nowadays, customers want on-demand service. The most successful companies offer 24-hour support. Adding an online helpdesk to your business website and having friendly people to staff it will help your operations.
These services should listen to customers and find a solution that makes them happy. Make sure the customer’s needs are valued over your business’s. For example, if a customer demands a refund, don’t think of how you’ll lose profits. Instead, think of how the customer will be more likely to return if their problem gets resolved.
If a customer has been using your services for years for no reward, they might end up going elsewhere. An important part of making customers feel valued is thanking them for their custom. A simple thank you can go a long way, but incentives can go even further.
Many businesses offer loyalty programs. This often involves giving customers points for purchases they make with you. Points can later be exchanged for free prizes and rewards. This makes customers feel rewarded for using your services and keeps them coming back.
The internet is also useful for this. If you notice a customer making a lot of online purchases with you, send them a special offer code via email. Noticing what they have done for you and doing something back for them can make their day.